Press Releases


Oficial Press Release by the Publisher

New York, June 15 2009 — According to Dr. Camilo Cruz, in order to succeed you need to get rid of your “cows.” What? You may ask. What do cows have to do with one’s success? Well… They do. As Mark Victor Hansen, co-creator of Chicken Soup for the Soul, writes in the foreword of ONCE UPON A COW: Eliminating Excuses and Settling for Nothing But Success (Perigee Hardcover; September 2009; $19.95) by Dr. Camilo Cruz…   More

Dr. Camilo Cruz: Killing Cows in Asia?

MIAMI, July 29 /PRNewswire/ — Yes, you read it correctly! That is exactly what this award-winning and international best-selling author of 30 books is doing with his successful book ‘La Vaca’ (’The Cow’), translated to more than a dozen languages including: Chinese, Thai, Indonesian and Korean. In this extraordinary metaphor, the cow represents the excuses, pretenses, habits or beliefs that lead us to conformity and tie us down to a life of mediocrity, thus preventing us from living our lives to their maximum potential.  More

Personal Development Latino Author Tells
How to Overcome Biggest Enemy of Success – Chronic “Excusitis”

Los Angeles. May 1 2007 – In a time when we seem to be unwilling to settle for anything but success, many of us seem to have succumbed to an epidemic of excuses, rationalizations, fears, and false beliefs, according to Dr. Camilo Cruz, renown Latino author and speaker in the areas of personal and professional development.  More

Dr. Camilo Cruz and his “Cow” go global

Los Angeles, CA – May 29. This week, Dr. Camilo Cruz, one of the most prolific Latino authors in the United States, with more than twenty six book, was at the Los Angeles Book Expo America promoting, not one, but three books: (1) Once Upon a Cow (winner of the Latino Book Award as the best self-help book written in Spanish in the United States); (2) The Law of Attraction: Myths and Truths about the Strangest Secret in the World (La Ley de la Atracción: Mitos y Verdades sobre el Secreto más Extraño del Mundo)–written in Spanish; and (3) Secrets of the Richest Salesman in the World (Secretos del vendedor más rico del mundo), published also in Spanish by Thomas Nelson.  More

It’s Impossible to Learn a New Language After 40
Warning: Don’t believe everything you hear!

Miami, FL–(HISPANIC PR WIRE)–April 27, 2008–Often, excuses come disguised as popular wisdom. Every culture has a set of oft-repeated sayings that provide off-the-cuff responses for almost any type of misfortune. We accept these ‘bits of wisdom’ as inherent truths because after all, “If everyone is saying it….”
Unfortunately, the sayings nearest and dearest to us, those passed on through generations, have also culturally conditioned us to accept mediocrity as the norm.  More

Advice and cheers aimed at Hispanics

A chef is cooking a big fish in a bigger pan in the hallway, right next to the musicians jostling for space as they wait to enter the studio.

“Dr. Camilo Cruz is here to give us tips on how to squeeze all the juice out of life,” the TV host says in Spanish.

Cruz is making another appearance on the Univision television network’s Despierta America, Spanish-language TV’s version of Good Morning America.   More

Contact for Interviews and Book Signs:
Ivonne Ramirez
press@camilocruz.com

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